SONY ERICSSON

2 02 2007

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony’s consumer electronics expertise with Ericsson’s technological leadership.

The company’s global management is based in Hammersmith, London. It also has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, India and the United Kingdom. The company is considering opening a research & development centre in India after starting a manufacturing unit near Chennai in early 2007. Sony Ericsson has approximately 8,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Anders Runevad.

Phone series description

  • D series – Low-mid range mobile phones. T-Mobile network operator exclusive. (“Deutsche Telekom”) (D750)
  • F series – Low-mid range mobile phones. Vodafone and Vodafone partner network operator exclusive. (“Vodafone”) (F500)
  • J series – Low end candybar mobile phones. Do not feature cameras. (“Junior”) (J100-J300)
  • K series – Low to high end candybar mobile phones. Feature cameras with dual front design. Certain models are branded under the CyberShot name. (“Kamera”) (K200-K850)
  • M series – Mid range Symbian OS smartphones. (“Messaging”) (M600)
  • P series – High end Symbian OS smartphones. (“PDA”) (P800-P990, P1)
  • S series – High-mid end swivel and slider mobile phones. (“Swivel”/”Slider”) (S500-S700/S710)
  • T series – Low to high-mid end candybar type mobile phones and a carryover from the former Ericsson line of mobile phones (Fashion). (T68-T650)
  • V series – Mid to high end mobile phones. Vodafone and Vodafone partner network operator exclusive. (“Vodafone”) (V600-V800)
  • W series – Low to high end mobile phones branded under the Walkman name. (“Walkman”) (W200-W960)
  • Z series – Low to high-mid end clamshell mobile phones (Fashion). (“Clamzhell”) (Z200-Z1010)

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